When it comes to beauty, there’s a chance you’re always on the lookout for the next big trend. Well we’ve got you covered for the next year as our beauty team have identified the key trends you should get on NOW ahead of the new year …
Embrace the natural
Mental health is bringing in new themes to the beauty industry in 2022, encouraging consumers to embrace their natural beauty. From accepting your natural hair texture, freckles, scars and more, the new year will see a big shift in how we break down barriers and social constructs on what defines ‘beauty’ in 2022.
Power to the people
Listen up brands, it’s time to pass the mic back to the consumers. 2022 will see an increase in demand for community-based brands where customers feel a connection to founders and feel that their opinions and needs are being heard. An added bonus? Sharing your customers’ reviews to highlight your relationship and community spirit.
Less is more
In 2022, we’ll be pushing this further with simplified skincare routines which involve fewer products and the use of gentler ingredients. In the new year, it’s about trusting your skin’s natural oils and defence mechanism. Think repair and nourish rather than exfoliate.
Hair and scalp health
Dubbed as ‘skinification of hair care’, it’s time to give your scalp the TLC it deserves – it is a part of your skin after all! 2022 will be about prioritising haircare and ingredients that help to nourish, moisturise, soothe and hydrate your scalp. Lucky for you, Maria Nila have already got you covered there with their Head & Hair Heal Shampoo, Conditioner and Hair Masque.
The dynamic duo SPF and Blue Light
After a year of staying indoors and another ‘in-between’, our skin went through as much stress as our own mental wellbeing. From an overload of blue light from our screens, to having to readapt to the sun (and other environmental stressors), consumers are looking towards investing in products that offer them protection from both all in one bottle. Now that is the kind of less is more product worth investing in.
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