We LOVE meeting new people here at Push HQ and we are delighted to announce that Farrah Gray has joined our team as the new Beauty, Fitness & Wellbeing Manager! We sat down with Farrah to find out who she is and her GLOBAL thoughts on the industry trends ahead …
What is your professional background and what do you want to bring to the table at Push?
I used to be a Makeup Artist a along time ago (showing my age now) working on music videos and fashion shoots where I would meet PRs and beauty Brand Managers. It was then I decided I wanted to do much more in beauty, so I went to university to study Marketing, Advertising & PR. I’ve worked mostly in-house for beauty brands until I moved to the Middle East, where I lived for almost 4 years. During my time in the Middle East, I worked with some of Dubai’s most famous landmarks such as Dubai Opera and Burj Khalifa and launched beauty brands such as Nip+Fab and Karl Lagerfeld x ModelCo across all Middle East markets.
My international experience and contacts will be beneficial to Push. Lately, brands want a piece of the Middle East market, which is extremely tough to crack, so having that insight is a great asset for clients.
You’ve travelled and lived across the globe! Do you find that the fitness & wellbeing trends/industries are different from one part of the world to the next?
Absolutely! Across the Middle East alone, the fitness industry varies significantly from one market to the next. In Dubai, you’ll find boxing only, parkour gyms, Pilates, Yoga and Barre studios on every corner to Saudi, where hotels have men-only gyms or women-only timings to use the gym. In L.A, you’ll find a Pilates studio on every street. Pilates is part of L.A culture, like grabbing a coffee in the morning. Krav Maga is huge in L.A too, but to find anywhere running Krav Maga classes in England is pretty rare. Pilates is starting to pick up in London more than the rest of the UK, but it’s still misunderstood. Men think it’s ‘yoga’ same as women who want a ‘hard-core’ workout, but they don’t realise, Pilates was created by a man for men, and when following the Classical method, it is the hardest workout you’ll ever experience.
Any healthy tips you live by?
Balance. There’s a Greek admonition “Not too Much, Not too Little”. Don’t be extreme, be moderate and find balance. Take small steps. If you want to start eating healthy for example, don’t try and give up everything in one go, slowly introduce fruit or vegetable into your diet and allow it to become a part of your daily life. Same with exercise, if you want to get fitter, don’t try and do a crazy workout in the gym if you’ve not worked out in a while; start with a long, brisk walk.
Are you more an at-home workout or studio gym kind of gal?
I’m definitely a studio kind of gal. Not really a gym bunny; I need to be challenged physically and mentally. I could totally work out at home if I has the space though.
What are the latest fitness & wellbeing trends of 2020 which you’re most excited about?
I’ve been a strict vegetarian since I was 8 and up until recent years, people would still ask me if I at least ate chicken or fish! I’m happy to see veganism has gone past the trend phase and looks like it’s here to stay. Although, it is easy to be a junk food vegan which consumers should be aware of!
I think there will be more awareness around nutrition, with so many intolerances and consumers wanting to live a healthier life, choosing natural remedies over man-made pharmaceuticals. Working out every day, having a sports massage and meditating isn’t enough, we should adopt the Korean mind-set and treat ‘Food as Medicine’.
As for fitness trends, Classical Pilates theory will be implemented int other sorts of training. When Joe Pilates introduced his method in the 40s, he believed modern life erodes our health. So, through breathing, correcting posture and connecting the mind body and spirit, we can live a long, healthy life. So, I believe gyms and new fitness trends will include focusing on breathing properly (you’d be surprised how many of us are not breathing properly due to our posture) and connecting the mind to the body and call it ‘wellbeing’ – this is Pilates!
Favourite part of your job?
Being in an environment where I can learn from the talent around me and playing with products!
Favourite travel destination?
L.A. – it’s my second home.
What are you most excited about at Push?
Being THE agency specialising in wellness