The beauty industry is full of big players professing to make us look and feel younger with revolutionary product lines, but very few brands tick boxes when it comes to transparency.
As consumers we are becoming increasingly conscious about the beauty brands we invest in; we want ease, affordability and max results as well as transparency on the ingredients used and, ideally, their benefits.
That’s why we are hugely excited to be representing PÜR cosmetics; a “good-for-your-skin” eco-friendly makeup brand that sources responsibly to ensure that ingredients used are full of key antioxidants, vitamins and minerals.
PÜR formulas are cruelty free, paraben free, talc free, petrolatum free (the list goes on) and vegan friendly which underpins the brand as a complexion authority doing good. As for hero product, the 4-in-1 Mineral Makeup for the sheer fact that it works as a concealer, foundation, finishing powder and SPF in one. This is the kind of multitasking we need in our lives.
For all press enquiries and more details on where to bag yourself the latest must-have products, get in touch with Georgie from the Push Beauty team on georgina@pushpr.co.uk
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