Last week, we had the absolute delight of meeting print designer Heidi Pridham, Co-Founder of Heidi and Hallbery.
Based in Hackney’s Netil House, Heidi and Hallbery create gutsy designs inspired by les Fauve; bold, standout prints made for staring.
As Heidi busied herself painting palms in our showroom, we got an insight into the life of a print designer.
Who are Heidi and Hallbery and how did the brand come into being?
The brand came around as my boyfriend and I wanted a project outside of work to experiment with design and social media ideas. As I’m a print designer, accessories and apparel felt like an obvious next step.
What do you each bring to the brand?
I tend to focus on the design side, and as Nick works in advertising, he’s brilliant at coming up with ideas that get us seen. That said, as quite a small brand, there tends to be a lot of crossover in our roles.
What inspires you?
I love plants, so that was a natural starting point from a design point of view. Nick and I love to work with prints boasting contrast and a strong personality. Our first collection was actually inspired by Toilet Paper magazine and its drastic use of colour. In terms of designers, we always look to Roksanda for colour and Mira Mikati for the fun element.
Best part of the job?
The fact that no two days are the same. I am someone who likes to try new things, and having a small company definitely lends itself to this.
Most challenging aspect?
At the moment it would be balancing full-time employment and promoting ourselves.
Define your work in three words.
Bold. Modern. Luxury. Oh, and a hint of sass (sorry I went over…).
What are you currently working on?
Getting our bomber jackets finished and ready to sell. We’ve worked really hard on trying to create a shape that’s versatile, and making sure we’re sourcing materials and labour within the UK.
What advice do you have for other aspiring artists?
Just keep going. It’s so easy to lose sight of what you’re trying to achieve when there’s so much going on, but if you really want it takes hard work.
What’s next for the brand?
Jackets, jackets, jackets!
Who would you love to collaborate with?
At the moment I’m loving patches. I would love to create some for the Heidi and Hallbery customer; I really like illustrator Rosie Wonders‘ style.
Florals feature heavily across the collections – is this a running theme that will continue as the brand develops?
I love working with tropical prints, especially as they’re so versatile for men and women. As the collection develops I imagine we’ll continue with this theme, but who knows… What’s great about your own brand is that you can take it wherever you feel it needs to go.