Push is thrilled to have partnered with Dr. Emily Splichal to drive the PR campaign for Naboso Technology, a pioneering surface science.
“As we extend our wellbeing and luxury lifestyle offering, representing Naboso is a great step in the right direction for us,” said Push Founder and Creative Director, Emma Hart.
“Dr. Emily’s knowledge, expertise and passion shines through – and it is incredibly infectious. Maximising wellbeing and the potential of our workouts is what we all want and Naboso really addresses so many foot health challenges we all experience. As an agency we look forward to bringing global awareness of Naboso to the wellbeing and lifestyle audience.”
We spoke to Emily to find out more about the science behind Naboso Technology, the benefits, and how she’s taking the brand global. Here’s what you need to know…
Over the course of your career as Podiatrist and Human Movement Specialist you have achieved incredible things. What are you most proud of?
I’d say that I am most proud of the number of lives I’ve been able to positively impact through my barefoot education under Evidence Based Fitness Academy (EBFA). Since 2012 I have been fortunate enough to travel to over 30 countries and trained over 20,000 professionals about how important our foot health is in movement longevity, human performance and injury prevention.
What is Naboso and how does this technology work?
Naboso is a small nerve proprioceptive material I developed to enhance barefoot training. Under Naboso Technology the material is being used for yoga mats, gym flooring, shoe insoles with new opportunities and applications being developed monthly. Anything the (bare)foot contacts we essentially could positively impact with our Naboso Technology.
What are the benefits?
The skin on the bottom of the feet contain thousands of nerve endings/proprioceptors which are sensitive to different stimuli – stimuli that is intended to control posture, balance and transfer of impact forces. By stimulating the skin of the feet appropriately we can improve our movement efficiency, address movement imbalances and decrease chronic pain. There is great applications for Naboso Technology in fitness, performance and rehab.
Why is surface science and barefoot technology so important?
Surface science is everything. The surfaces we walk on or train on can influence the way our body responds to dynamic movement and impact forces. Some surfaces (such as softer surfaces) actually work against our bodies increasing the risk of injury. While surfaces with let’s say a texture will actually stimulate the feet thereby improving postural control.
What is the most common misconception about barefoot training?
I’d say the biggest misconception of barefoot training is the risk of injury. I still have many patients who come in and associate minimal shoes or barefoot training with injuries. What’s interesting is that the risk of injury in thick, supportive, motion controlled shoes is actually greater than during barefoot training. This misconception is why I am so dedicated to educating the world about the true benefits of barefoot training.
How does the EBFA drive innovation and success?
EBFA has been leading the way in barefoot education since 2012. With our unique Certification programs and education we are able to change the way professionals in fitness, performance and rehab look at the foot and ankle and barefoot science. We continuously update our education with the latest research, lead research in the university setting and recently introduced our first product partnered with Naboso Technology. I am proud to say that I have trained over 20,000 professionals in over 30 countries, in 14 different languages.
How will a Naboso Yoga Mat transform our practice?
The Naboso Yoga Mat is helping yogis and those doing barefoot exercises connect more through their feet. With the feet as the only contact point between the body and the ground proper foot strength and foot activation translates to better posture and more effectively movement patterns. So far users of the Naboso Yoga Mat associate increased soreness after their workouts, improved exercise execution and better balance during their yoga practice.
What do you want to achieve in 2017?
My goal for 2017 is to make Naboso Technology a globally known name. It is my goal to continue to positively impact lives and movement through barefoot science. Through the development of Naboso Technology I can now impact more consumers and patients than I can with just my EBFA Certifications.
Find out more about the brand and its better barefoot movement here.