10 jewellery brands to follow on Instagram

Did you know that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter? Or that over a third of Instagram users have used their mobile to purchase a product online? True story, research and advisory company Forrester has done the groundwork.

Case and point that Instagram plays a pivotal role in the world of e-commerce. Want more stats on small business marketing? Check out these figures (September 2017) courtesy of Digital.com.

With this in mind, we’ve put together a list of our favourite jewellery Instagram accounts – those that are killing it right now, those that have transformed brand feeds into feminist statements, beautifully curated works of art and personal moodboards.

Here’s who you need to be following and why…

1. The Great Frog

What’s so good about the feed?

Originators of the infamous skull ring, The Great Frog delivers unique, hand-crafted pieces made in the depths of its Soho store basement. Boasting two other stores in LA and New York, it’s frequented by the likes of Jay-Z, Metallica, Iron Maiden and even commissioned a piece for Jared Leto in Suicide Squad.

Heavy metals, diamonds and Gothic-chic; what’s not to love?

2. Dinny Hall

What’s so good about the feed?

A modern British jewellery brand with 30 year’s heritage, Dinny Hall‘s Instagram feed takes you from the workbench to the final polished piece. Expect statement hoops, pastel tinged stones, quaint photos of London’s Notting Hill and even the odd chance to win your dream jewels.

3. Eddie Borgo

What’s so good about the feed?

From supermodels on yachts to flawlessly curated flat-lays on marble tables, Eddie Borgo‘s feed is inspired by modern art, architecture and symbols; crafting luxurious pieces that challenge the concept of modern classicism.

4. Pamela Love

What’s so good about the feed?

Just like her collections, Pamela Love‘s Instagram page is heavily influenced by astronomy, astrology, alchemy, botany, the American Southwest and the architecture of New York City. Coined as “modern urban mysticism“, her Instagram presence is a strangely satisfying combination of dusky-tinged photographs, unsymmetrical architecture and meticulously detailed images of her collection.

5. R.Y.M.

What’s so good about the feed?

Think intricate diamonds, fine gold chains, statement silhouettes and ‘transformative’ pieces. The designer behind the brand, Reem Mobassaleh, might be an elegantly accomplished globe-trotter, but her mission is to create high-quality, affordable fine jewellery that can be worn over and over.

6. Daisy Jewellery

What’s so good about the feed?

As seen on Cara Delevingne, Ella Eyre and Ellie Goulding, Daisy London‘s Instagram feed is brimming with coveted pieces – from Chakra chains to teeny-tiny wishbone earrings. Good-vibes only, their Instagram page will transport you into summer.

7. Joanne Burke

What’s so good about the feed?

Taking inspiration from women, men, magic, power, animals, ugliness and humor, expect eerie imagery and feminist statements from Burke‘s feed. If you like your accessories perfectly imperfect, entirely unique and subliminally influenced, then Joanne Burke is one for you to follow.

8. Gaelle Khouri

What’s so good about the feed?

Gaelle Khouri is the story of woman narrated through jewellery, from her darkest depths to her softest sides. Avant-garde in style, every piece is a creative product of that journey – exemplified by Kouri’s Instagram. From runway features to wax carvings, it’s just stunning.

9. Alexia Jordan

What’s so good about the feed?

White tees, distressed denim, tiny-tatts and intricate diamond adorned pieces; Alexia Jordan’s philosophy is to create a luxury brand that incorporates popular cultures, while maintaining the simplicity of classic and timeless jewellery pieces. Love 90’s grunge aesthetic and minimalist details? Then this is for you.

10. Jessica de Lotz

What’s so good about the feed?

Expect quirky updates from her vintage-infused and whimsical work. Based in Kentish Town, Jessica de Lotz‘s collection is all about evocative, personalised and unique pieces.

Push x

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