Launching Livoos: the new luxury lifestyle platform that puts giving at the centre

This week marked the official launch of Livoos; the digital shopping destination that prides itself on donating 50% of revenue to charitable causes.


We are incredibly proud to be representing this new lifestyle platform that brings together luxury commerce and charitable giving to affect positive change.

Livoos hosted an intimate event at the House of St Barnabas to celebrate the launch and introduce guests to the company, the brands it stocks (Salvatore Ferragamo, Johnstons of Elgin, Annoushka jewellery, Bremont, Mr Fish and Halcyon Days to name a few) and the game changers also championing the vision that ‘giving is the greatest luxury’.

Livoos Founder, Flavio Amorelli, was joined on stage with British Fashion Council CEO Caroline Rush, John Caudwell and the General Consul of Italy in the UK, Massimiliano Mazzanti as part of the ‘In talks with…’ discussion that focused on the pioneering business model.

“Giving is no longer something related to moral or ethical responsibility, it is the business value of the future. Livoos gives people the opportunity to make luxury purchases, feel good about doing so and leave a legacy that is close to their heart,” said Amorelli.

Livoos – as a lifestyle brand – asks its consumers what it means to be smart, what it means to give and what it means to be authentic as part of an ongoing conversation.

“When we think about smart individuals, we think about those who convey considered, convincing messages. The Livoos platform gives people that opportunity at a time when the industry is focusing on the consumer,” said Caroline Rush during the panel talk.

For entrepreneur John Caudwell giving back is an essential part of his life and has been an ambition since childhood; “To combine commerce with charity and achieve real change in the world – that is a wonderful thing.”

Livoos is changing the game, it’s a catalyst for sustainable change and Push is thrilled to be partnering with such a innovative business.

Here’s a look inside last night’s event…

Livoos Founder, Flavio Amorelli,

Livoos Founder Flavio Amorelli and Caroline Rush


Julia Carrick and Caroline Rush


Flavio Amorelli and Massimiliano Mazzanti


Flavio Amorelli and John Caudwell


Livoos Creative Director Kamel Ouadi and Julia Carrick

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