Christmas is coming…

#PushTALKS Christmas in July and the importance of client showcasing

Christmas in July is a thing.

Yes, a retail/ PR thing. However, given the notable shift in buying behavior and the exponential growth in the luxury e-commerce market – it is absolutely key to factor into strategy.

Luxury brands should be adopting a holistic approach to digital, social and in-store storytelling with a view to creating impactful, immersive experiences for existing consumers and, at the same time, attracting new ones.

For brands, businesses and media Christmas is July is about showcasing collections and content/feature planning. For customers, it’s about previewing edits and lining up those special purchases – personalisation is paramount in luxury – ahead of time.

This is something that Push champions every year by transforming our 2,500 square foot showroom space in Finsbury Park, situated within the iconic Arts Building. Last year’s #ChristmasCLINIC – a slick, minimal curation of client collections – drew in target media, fashion and beauty  editors, stylists, photographers, bloggers and industry creatives.

Our most recent showcase, #PushODYSSEY, was space-themed and complete with beauty space-overs by Phyllis Cohen of Face Lace, a futuristic Errol Douglas braid bar, a piercing pop-up courtesy of Into You London (for single studs) and concept canapes by Food Artist Juliet Sear.

Go intergalactic, step inside our world…

Read: Go intergalactic, step inside the #PushODYSSEY showcase

For all new business inquiries please contact, for a look at how we do digital check out @pushprlondon. 

Push x

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