#LauraWhitmorexDaisy the launch party

Celebrating Laura Whitmore's collaboration with Daisy London

Tuesday night marked the official launch party of Laura Whitmore’s collaboration with British jewellery brand Daisy London at Tape London.

The collection – which launched online Monday 26 October – is inspired by music, colour and quotes. Think “The Music Saved Me”, “Real Hero” and “You Make Loving Fun”.

Guests included Millie Mackintosh, Gizzi Erskine, Ella Eyre, Pam Hogg, Nina Nesbitt, Tanya Burr, Patrick Grant,  Danny O’Donoghue and Dougie Poynter, Becca Dudley, Ashley James, Antonia O’Brien, Olivia Hallinan, Henry Conway and Jordan Stephens of Rizzle Kicks. That’s what we call a full house.

There were lyric-inspired cocktails,  mini duck burgers and chorizo arancini but the real highlight was seeing designer-come-DJ Pam Hogg on the decks. Classic tracks (Sweet Dreams by the Eurythmics), killer outfit.

“The concept for the collection stems from my love of music. Music festivals have always been a big part of my career as well as my personal life” said Laura.

“With the collection, I wanted to bring this in using the shape of the plectrum, supported by inspirational quotes and lyrics. I also looked at symbols and colours that could work as charms so that this collection could be made personal to the wearer too.”

Take a look at who rocked up to last night’s bash, and yes they’re all wearing the collection.

laura-whitmore-daisy-london-launch-party-tape-london Millie-Mackintosh-laura-whitmore-daisy-london-launch-party-tape-london ella-eyre-laura-whitmore-daisy-london-launch-party-tape-london laura-whitmore-daisy-london-launch-party-tape-london pam-hogg -laura-whitmore-daisy-london-launch-party-tape-london Jordan-Stephens -laura-whitmore-daisy-london-launch-party-tape-london laura-whitmore-daisy-london-launch-party-tape-london laura-whitmore-daisy-london-launch-party-tape-london patrick-grant-laura-whitmore-daisy-london-launch-party-tape-london Danny-ODonoghue-laura-whitmore-daisy-london-launch-party-tape-london Tanya-Burr-laura-whitmore-daisy-london-launch-party-tape-london

Shop the collection (we’ve got eyes on the chakras) online here.

Photography by Getty Images.

Push PR x



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