#PushLFW Media Brunch

All the details from inside our seasonal media brunch to celebrate London Fashion Week AW15.

Last Saturday Push PR sat down at The Apartment in the Hoxton Hotel Holborn for an intimate brunch with a gathering of key style bloggers and digital media to talk all things fashion before we all dashed off to our various shows and appointments.

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There is no denying that Fashion Week is now integrally driven by social content. Although our media brunches are a lovely opportunity to sit down and chat over delicious food, the ability to discuss social platforms as a force of real growth for the creative industry is the main motivation behind our seasonal gathering. Instagram has multiplied beyond belief, in terms of the ability for designers to create excitement in the lead up to a show, to models using it to post photos or videos taken whilst on the runway.  Our seasonal sit-downs with leading digital fashion figures provide the perfect opportunity to discuss what inspires us in this growing and exciting digital age, as well as a chance to share tips and brainstorm exciting new opportunities!

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Before the delicious brunch Hubbard and Bell was served, Emma Hart, founder and creative director of Push PR welcomed our guests. Our lovely host, Danish/Australian fashion blogger Sarah Mikaela of Framboise Fashion, continued to share a few words of industry knowledge with the room.

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As expected, digital content across a variety of social platforms were shared throughout the duration of the morning. Hashtags were composed, photos of avocado on toast, personalised notebooks and beautiful calligraphy place settings were posted, creating a real fashion brunch buzz on the feeds of LFW followers.

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After coffee, pancakes, chit chat and running through the LFW schedule, it was impossible to not explore the beautiful setting of the Hoxton. A new addition to this seasons brunch was the curated table displays of our clients key pieces, constructed by our Instagram supreme Sarah. As a result, our guests and very own Push team could not resist taking photos throughout the brunch.

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Sufficiently fueled for the busy and exciting weekend ahead, we had to say goodbye and embark on our tightly packed LFW schedules. With new friendships forged and countless selfie’s snapped, it’s safe to say we wish it was our International Media LFW Brunch every Saturday!

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Kelly Eastwood of The London Chatter & Sarah Mikaela of Framboise Fashion 

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Victoria Magrath of In The Frow and Eimear Varian Barry

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Tamara of Glam & Glitter, Anisa Sojka and Mariko of Silk and Suits 

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Brittany and Kayleigh from the Push PR team feeling the 70’s trend on the runways and ready for more…

Till next season!

Push PR x

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