Champagne at Claridges for breakfast?

The only way to launch a luxury fine Jewellery brand.


Ruifier 1

Last week, Push PR had the pleasure of unveiling our newest client, British fine jewellery brand RUIFIER to the press and media.  Set within a decadent private room at one of London’s most iconic Luxury hotels; Claridges, manicured fingers pawed over a stunning selection of beautiful jewels.  First to come through the door were Vogue who spied many pieces perfect for their upcoming pages. Throughout the three hour event Push PR were thrilled to see a brilliant selection of our favourite press; from Tatler and Marie Claire to Never Underdressed, Sunday Times Style, Grazia and Stella magazine just to name a few.

McQueen did a fabulous job creating beautiful floral displays, our favourite being the showstopping wall of flowers to welcome guests. The frame of white flowers enveloped the all important details of RUIFIER so press were busy instagramming and tweeting upon arrival to create a brilliant buzz around the event. Nibbling on delicious breakfast canapés whilst perusing the RUIFIER jewellery was a lovely way to start the day and introduce the brand.

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Glowing reviews could be heard around the room, referencing the truly innovative ‘floating’ stones of the Kinetic collection and the delicate settings and designs of the Icon collection, it would appear RUIFIER have certainly got the industry talking. Artfully combining luxury, design and the highest quality stones, what’s not to love.

Make sure you visit the new online luxury boutique and let us know what’s on your jewellery wishlist this season.

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