Last week saw the official launch party for Nelly.com‘s UK arrival, and what a night it was! Held at the ultra trendy Aqua, the party was the epitome of fun and fashion with an undeniably cool Scandinavian vibe.
Guests were treated to delicious Nelly.com themed cocktails, refreshing Rekorderlig cider and the chance to get their hands on a free pair of shoes! Fashion journalists, bloggers, fashionistas and lucky competition winners were quite literally queuing around the block to party with Nelly.com, and with a whole host of fashion, nail art, a photobooth and music from Radio One’s Gemma Cairney, it was certainly a night to remember!
A staggering 830 people came and a whopping 400 pairs of shoes where given away on the night, which explains why Twitter was absolute a-buzz with photos and updates from party goers. V.I.P guests were also invited to an exclusive after party at celebrity hotspot Whisky Mist because let’s face it – fashion never sleeps!
We’d like to say a huge thank you to all of our sponsors and to everyone that joined us on the night. We have been blown away by the incredibly positive feedback we’ve been receiving, as well as the vast amounts of coverage, blog posts and all round love for Nelly.com. It’s safe to say that Nelly.com has officially landed and is here to stay!