Media news roundup

After months of lockdown and consumers being ever-more digitally engaged, as an agency we’ve been excited to see how the industry has adapted and what they will be doing ‘post-covid’. Discover this week’s media roundup …

Vogue launches series of films in celebration of Pride

“British Vogue has commissioned a series of films that explore the umbrella term of ‘pride’. Vogue will release six films made by individuals and groups from across the LGBTQIA+ spectrum to tell their own stories” – Vogue

Astrid & Miyu launches mentorship programmes for black founders and students

“Corinne Nam, Founder of British jewellery brand Astrid & Miyu, is launching two separate mentorship programmes to help six young black founders navigate the start-up lifecycle and ten black students kickstarting their career in the fashion industry, in support of the BLM movement” – Diary Directory

L’Oréal aims to be fully sustainable by 2030

“Dubbed ‘L’Oréal For The Future’, the company’s new sustainability programme is integral to its plans for evolution over the next decade and applies to all the brands currently owned by the group, including Lancôme, Armani and Garnier” – Harper’s Bazaar

Luxury jewellers are moving towards ethical jewellery

“Companies, from big to boutique, are trying to lead by example with initiatives that are far-and-wide reaching. Some are donating to environmental and wildlife charities, others to work with recycled gold and silver, some use Fairtrade certified mines, while many invest directly in the communities and countries where they mind and operate” – Prestige

Sephora and Instagram collaborate

“Sephora announced that it is partnering with Instagram on a digital storefront that allows customers to purchase directly from the beauty retailer’s feed and Stories. More than 80 Sephora brands will be available via Instagram Checkout” – Glossy

Black British Media Society launches

“The Black British Media Society has officially launched as a supportive and united representation for Black voices across the media industry. Founded by Black media workers across the UK from titles including Daily Mirror, Stylist, OK!, Daily Mail and The Metro, the BBMS will promote equality of opportunity within the British media landscape” – Diary Directory

Boutique studios are taking their HIIT sessions outside

“The capital’s top trainers are taking their bootcamps to the park and leading you through circuits face-to-face – at a two-metre distance, of course” – Evening Standard

The Black Fashion & Beauty Collective launches

“Three major celebrity stylists and makeup artists have come together to create a collective that will support black creatives within the fashion and beauty industry […] The nonprofit organisation was created to support the behind-the-scenes people who don’t often get the credit they deserve, and even less so if they are black” – Marie Claire

Stylist to return to print

“Stylist has announced it will be returning to print from 23 September, following a Covid-19 hiatus. The magazine will be relaunching its print edition with a print run of 400k copies, printing fewer copies until February 2021” – Diary Directory

Melbourne ethical-care label fights for diversity in the Australian wellness industry

“‘As a society, we’ve affirmed the wellness and self-care brands that promulgate the narrative that living well is for the white, thin, female and privileged’ […] Rachael Akhidenor, the founder of ethical label Self Care, describes what propelled her forward on her quest to push back against the lack of diversity in the global wellness industry and eventually led her to create a label that actively fights for greater representation” – Vogue Australia

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