Media News roundup

It’s been a quick week following the Easter Bank Holiday Weekend, but here’s a quick Media News roundup of what’s been happening …

Compostable, biodegradable and refillable deodorant brand Wild launches

“New beauty brand on the block Wild has launched in an effort to disrupt the ‘stagnant’ deodorant sector. Key features include biodegradable, compostable and refillable packaging, which is said to fully compost in six months and biodegrade within 12” – Cosmetics Business

Dove’s new ‘Courage is Beautiful’ Campaign

“Dove is making a big statement with its latest campaign […] going right for the heart with a message of gratitude for health care workers tirelessly working on the front lines to help treat COVID-19 patients. The ad flashes the faces of nurses and doctors with their faces marked by the protective gear they must wear everyday” – Glamour

ASOS launches Heroes collection to support the NHS

“Online fashion destination ASOS has launched a range of limited-edition unisex ‘Heroes’ T-shirts and hoodies to raise funds for the NHS during the Covid-19 pandemic. ASOS announce it will match 100% of the profits from every sale to donate to NHS Trust coronavirus charities local to where it operates” – Fashion Network

Prada launches new digital talk series

“Prada has launched a series of digital talks on Instagram with cultural leaders. Having debuted on April 14, Prada Possible Conversations will facilitate dialogues between thinkers, cultural arbiters and fashion figures across the world. Speakers will include experts and creatives in five important cultural realms like fashion, architecture, art, cinema, psychology and philosophy. Together they will explore how society has been impacted by coronavirus and the future of these industries” – Departures

Instagram Livestreams now available on your web browser

“In light of the ongoing self-isolation situation due to COVID-19, Instagram has announced that users can now view Instagram Live on their computer. With this new function, users will now be able to watch the livestream of their choice […] without having to use their phones” – Hypebae

Glossier launches new hand cream, free for hospital workers

“Glossier are launching the brand’s first-ever hand cream and donating its first 10,000 tubes to the health-care workers most in need. Glossier’s founder and CEO, Emily Weiss, wrote in a statement announcing the launch: ‘We’ve been working on Glossier Hand Cream for nearly two years, and have been so excited to bring it into the world this spring. We designed Hand Cream with connection and community in mind'” – Refinery 29

How the fitness industry has reinvented itself through Zoom

“Seemingly overnight, coronavirus has caused the fitness industry to go digital. Every day, classes covering everything from hooping and Zumba to yoga and crossfit, are live streamed. For the millions in self-isolation, online lessons have helped ease the anxiety and stress caused by the pandemic. And for the thousand of fitness instructors, they have proven to be a lifeline for their businesses” – The Telegraph

Here’s what the UK have been buying while on lockdown

“It is evident that a pandemic can have a major impact on society. A recent Lockdown Economy report revealed such an impact on the online retail industry in Britain. In a span of two weeks between March 24 and April 7 during the lockdown, online shoppers in the UK heavily invested in exercise equipment, beauty products and loungewear – creating record levels of demand” – Business Insider

Instagram launches new stickers for restaurants

“Instagram is trying to make it easier for small businesses to spread the word about how people can support them during the COVID-19 pandemic. The company announced that business and creator accounts can now include stickers in their stories that direct people to a website where they can order food delivery or buy gift cards” – The Verge

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