If you still haven’t gotten the memo – #PushCONNECT is THE place to be five times a year. The July edition of this unique showcase was a breath of fresh air in the London heat as the #PushCONNECT summer event concentrated on our agency’s beauty & wellbeing and lifestyle & fitness client portfolios.
New collections, brands and trends were unveiled to a wide range of attendees, who once they took a step into the wide showroom space, were immediately immersed into the Push PR lifestyle.
July’s showcase kicked off with an exclusive yoga class hosted by sustainable fitness brand evveervital and taught by one of their very own brand ambassadors and yoga guru Puravi Joshi. Guests were then invited to enjoy a refreshing breakfast including yoghurts provided by Isey Skyr, smooth and crunchy peanut butter spreads by Bonanza, and organic drinks by Plenish Drinks.
As yogies rested from their yoga session, the Push PR showroom became a true beauty hub where attendees enjoyed various activations including a skincare clinic with PUR Cosmetics on how to choose the best primer for your skin type. The next step was a must as our favourite hair stylist Louisa Day curled, waved and wrapped our guests’ hair into summer inspired hairstyles using T3 hair tools, Maria Nila styling sprays and Thameen Fragrance hair fragrances to put the finishing touch. But it doesn’t stop there as guests discovered our #PushCONNECTER Sweed Lashes where makeup artist Michelle Perkins gave attendees MAJOR eyelash makeovers. And of course no #PushCONNECT is complete without some cooling CryoFacials by our favourite Saisei Cryo.
Day two of #PushCONNECT started with a bang, as luxury online fitness retailer Fashercise co-hosted another yoga class in the Push PR showroom with professional yoga brand Yogi Bare. Yoga instructor Emily Hughes, stretched our guests into the Friday morning. Following the session, the morning didn’t stop there as the Push team quickly changed the showroom into an intimate breakfast table for our “The Gift of Lift” event with skin tool expert Sensica. Attendees had the chance to use the Sensilift first hand and see quick results on their skin, as tired lines faded away ahead of the weekend.
Throughout the day, guests connected with other creatives whilst the #PushTEAM were on hand to walk everyone through the showroom. No coffees or teas needed, as the amazing natural energy drink Tenzing kept us buzzing whilst everyone snacked on Mimselicious, Indie Bay Snacks, Nibble Protein and The Primal Pantry – oh, and did we forget to mention that we had a Sugarbearhair ice cream machine?!
Next up on the schedule, an exclusive Dream Life workshop with the one and only founder of infamous stationery brand kikki.K, Kristina Karlsson. Kristina inspired guests once again with her insights as to how she made her dreams come true, and gave top tips on how to pursue what you truly believe in.
#PushCONNECT is all about bringing together like-minded individuals and building strong connections and communities both online and offline. If you missed the July edition of our showcase, or just loved it so much that you want to come back (obviously), keep an eye out as we announce our next #PushCONNECT event coming up in October.
Push PR x