Meet the new #PushBEAUTY team member Kezia Baddiley

We’re delighted to welcome Kezia into the Push PR family as the new #PushBEAUTY Account Executive. We caught up with Kezia to quiz her on the beauty trends she loves at the moment, what products she can’t live without and where she gets her beauty inspiration from …

Tell us about your professional background; how did you get into beauty?

I started writing a blog when I was still at uni and had always been makeup obsessed, but it didn’t occur to me until I had graduated that I could actually work in the beauty industry. I was lucky to get an amazing 9 month internship at L’Occitane en Provence, which really taught me the ropes of the PR world. The mentorship that I received there truly set me up for my career in beauty.

What are you most excited about at the moment in the beauty industry?

It’s a huge topic of conversation at the moment – sustainability. Brands are  slowly becoming more aware of their environmental impact and this is so key to the future of the industry. I’m looking forward to seeing more brands becoming engaged with this discussion.

Your favourite beauty brand?

Anyone who knows me knows that I have an unhealthy relationship with Charlotte Tilbury eye palettes, and just her makeup in general. It’s a luxury brand, but because I wear eyeshadow every day I like to see it as an investment!

Where do you go to find your own beauty inspiration?

If I’m looking for something new, nothing beats a Pixiwoo Youtube tutorial. Recently I’ve been loving The Anna Edit’s experimental eye looks with bold colour – I might be trying a bold pastel lilac soon.

Three beauty products that you could not live without?

Skincare – Oskia Renaissance Cleansing Gel, fabulous non-foaming cleanser for a quick cleanse in the morning when you’re running late, and it doesn’t dry your skin out!

Haircare – Davines MOMO Shampoo, just the absolute dream.

Makeup – Charlotte Tilbury Matte Lipstick in Very Victoria (I kid you not I have used up four of these entirely since I discovered it – it’s the prefect browny nude and I wear it almost every single day)

We’re moving into spring/summer – how do you transition your beauty routine over different seasons?

My skin is normally slightly dry, but this hypes up in winter, so thankfully by the time warmer weather comes around my skin is behaving more! Air conditioning can still play havoc however, so if it’s having a bad day I’ll amp up my skincare a little. Emma Hardie Moringa Cleansing Balm, followed by a Patchology Hydrating Mask (my new love) usually does the trick.

Bold or natural lip?

Oooh this is hard. I mix it up a bit but I do love a bold red (Charlotte Tilbury Red Carpet Red is the one, it doesn’t budge and it doesn’t dry your lips out at all). Plus a bold lip always makes it look like you’ve made a proper effort. Win win.

Push PR x

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