PRWeek has launched its UK Power Book 2019. The much anticipated guide gives us an inside look into the need-to-know names of the industry.
Emma Hart, Push PR Founder and Creative Director, has been listed as an influential leader within the communications sphere. Featured alongside an inspiring list of fashion, beauty, lifestyle and luxury specialists, Emma has been once again recognised for her strategic and impactful comms approach which she has developed and reformed since starting Push PR 17 years ago.
Much has changed in the PR and comms sphere with businesses learning to adapt quickly to an every changing retail, consumer and media landscape. Read PR Week’s quick interview below to know how our very own Emma Hart feels the industry has changed, what’s to come and how she has evolved both herself and as a company …
Describe the past year, and make predictions for 2019.
It has been a tough year for the global retail industry. As such, we have adapted and refined our scope of services, fully integrating direct to consumer, which is proving very successful. #PushCONNECT is our new concept, combining trunk show with press day. Consumers are the now and the future.
Your favourite campaign of the past year?
Who handled PR most adeptly in the past year?
The global influencer market is doing well.
… And who most poorly?
Boohoo should have gone above and beyond to rectify selling real fur as “faux”.
Your biggest professional challenge?
Time and budget. I really do love what I do and just want to do more of it.
What is PR’s biggest challenge to develop as a profession?
A lack of training, low fees and low wages often make progression difficult, and talent retention is a real challenge.
What key practical step can your organisation take to improve staff mental health?
Keep communication open and provide a safe, trustworthy space in which to be open without judgment.
In which sector(s) are social-media influencers more important than traditional media?
Beauty and fitness.
I unwind from work by …
Making playlists – I love music.
My party trick is …
Accents. I’m pretty good at an Australian and Irish accent – not together, though!
What would you like as your epitaph?
“See you on the other side.”
Push PR x
For more information on Push, agency services, team, collaborations and events please email firstname.lastname@example.org