Push PR is pleased to welcome our newest #PushJEWELLERY client Julien Riad Sahyoun. Exquisite, entrancing and elemental, each piece of jewellery is inspired by the organic forms of nature. It’s difficult not to be mesmerized by Julien’s talent in creating collections that translate into artistry.
We sat down with Julien to find out more about his background, his brand, his influences and his muses …
What inspired you to start the brand and how has the journey been thus far?
Ever since I was a child, I had a real passion for nature, rocks and gems. I’ve always loved feeling connected to the elements around me and I wanted to further develop this which is why I went to go study Gemology. Funnily enough it was only during my studies that the idea of designing jewellery came to mind. I’m a real perfectionist, so when I started making my first pieces with my hands, there was an instant ‘click’. If you would have asked me a few years ago what I wanted to do, I didn’t have much of an idea, but now I’ve really found a passion in creating jewellery and being able to express myself and share my values in my own unique way.
What sources of inspiration do you look for when designing a new collection?
For me, creating a new jewellery design comes from two angles. Either I have a specific story which I want to share and therefore I build my design around that. For example, the Skin Collection is all about the idea of unity and being together; a value which is very important to me so I wanted to find a way to express that in jewellery. Otherwise, I start from a design and then tell a story. I never just blindly design something. I do a bit of research beforehand. I’m very curious about different things and I love anything that has to do with ancient civilizations, so the Babylon Collection for example was heavily inspired by this interest. I researched primitive languages, symbols etc and using the research that I did, I built a story. You can create powerful symbols within a collection and tell a story about something that has already existed in the past. For example I’ve been working on a new Sulun pendant based on the Heart Chakra, a symbol of emotional maturity, compassion and love. The Sulun symbol was the most powerful of the Mayan civilization, Hunab Qu.
How has your upbringing from such a diverse background influenced your designs? Do you have any pieces particularly inspired by it?
I’ve always been a strong believer that the more you see, the more you create, the more you’re inspired. I was born in Morocco and have a few different backgrounds such as French and Italian and have had the chance to travel a lot. Each of my travels has somehow influenced my creativity. It’s all about having a sense of curiosity about the world. If you open yourself up to the world, it will open itself to you. For example, I always love going back to Morocco, not only because it’s my home and I love the country, but also because it has so many colours everywhere. Same for India; it’s amazing in terms of inspiration and design. I actually got the idea for my Sulun talisman in India. I find that inspiration and creativity comes a long way if you simply explore what’s around you instead of staying closed off and lacking imagination. The Sun Collection I would say is probably the most inspired by my Moroccan upbringing because it has an oriental vibe to it.
What’s the first piece of advice you’d give to women when buying jewellery both in general and from your brand?
I always say, wear a piece of jewellery that is meaningful, not just because it’s beautiful. Every one of my collections tells a story and share my values, so I want women who wear my designs to understand what each piece represents and connect to them. Jewellery should represent something that you believe in and are proud of, so wearing a piece which represents something that you believe in means that you share that belief in common with the designer. My values are the most important aspects of my life and it’s important for me to share them with both existing and new customers. The ‘skin’ for example in my collection talks about unity, bringing people together no matter who they are; it circles back to the idea that we are all connected. The ‘star’ is all about individuality, believing in yourself and what defines you and makes you unique. The ‘sun’ is more of a reminder about nature, to respect it and its elements. Humans tend to forget that it’s not our planet, we don’t own it, we’re here thanks to nature and that is something we should always value.
Who are your muses? Men or women that inspire you when designing and who you would love to see wearing your jewellery?
I don’t really have any specific muses so to speak. Human beings with strong values are my muses in general; people that believe in unity, respect and tolerance. It’s not about the artificial exterior, it’s about what’s inside that counts the most for me. If I were to give an example of a person, it would be Ellen DeGeneres! She perfectly defines what the Skin Collection is all about. She has helped to inspire so many people around the world, so much so that she received a Medal of Freedom! She’s an inspiration to us all.
Come see (and shop!) Julien Riad Sahyoun during #PushCONNECT on Thursday 28th February and Friday 1st March from 10am-7pm
Push PR x