We are delighted to announce our latest client The Jewellery Cut is hosting a pop-up shop just in time for Christmas with The Goldsmiths’ Company. The three-week festive pop-up jewellery shop will take place in hip East London location Mare Street Market and feature a tightly edited selection of jewels from 12 designers, with a focus on bringing some of Britain’s most exciting contemporary fine jewellery designers to a new audience.
The jewellery brands taking part in the Christmas Jewellery Pop Up are: Soizig Carey, WWAN(1), Monique Daniels, Ebba Goring, Claire Macfarlane, Jake McCombe, Molly Perrin, Frances Wadsworth Jones, Lylie’s, Phine, Rosie Kent and Fraser Hamilton.
The Goldsmiths’ Company organises the highly successful annual selling show Goldsmith’s Fair at the Goldsmiths’ Hall, and hopes to reach out to a younger audience with this new pop-up venture. By teaming up with digital editorial platform The Jewellery Cut, which recently hosted the successful The Jewellery Cut Showroom during London Fashion Week, and swapping its usual St Paul’s location for East London, it is hoping to engage with a whole new demographic of shopper.
“Nothing spreads Christmas joy like the gift of gold or silver jewellery,” says The Goldsmiths’ Company director of events and promotion David Mills. “On trend, stylish and fun to wear, these jewels make the perfect gift for a loved one or yourself. Check out this treasure trove of sassy jewellery to really make your Christmas sparkle.”
All of the jewels chosen to be showcased in the Christmas Jewellery Pop Up Shop, which will run from November 29th until December 17th, 2018, will be less expensive than those on sale at Goldsmith’s Fair, and the selection is more trend led. All of the jewels are priced at £1,000 or less, with prices starting at £43. The designs, each of which were had selected by the teams at The Goldsmiths’ Company and The Jewellery Cut, are fashion-forward fine jewels.
“Mare Street Market is a really exciting location for a jewellery store, with its buzzy atmosphere and a crowd of shoppers who love to design, great quality and something that little bit different,” says The Jewellery Cut editorial director Rachael Taylor. “All the jewellery designers we have chosen to showcase in the Christmas Jewellery Pop Up Shop are independent brands that you won’t find on the high street, and each has something really unique to offer shoppers looking for Christmas gifts or just a stylish accessory for themselves that will last.
“The Goldsmiths’ Company and The Jewellery Cut have a very similar vision when it comes to connecting a new generation to jewellery. There are so many brilliant jewellery designers here in the UK, and we’re really excited to help a younger crowd get to know them. We understand that many people find the idea of buying a piece of fine jewellery at a traditional store intimidating or feels as though it should only be a milestone purchase, but we’re hoping to bust a few of these myths and inspire a some new magpies to start collecting.”
If you would like to attend the launch party of the Christmas Jewellery Pop Up from 4pm-8pm on November 29th, please RSVP with guest details to email@example.com.
About The Jewellery Cut
The Jewellery Cut is a new editorial platform launched in 2018 by jewellery journalist Rachael Taylor and industry consultant Andrew Martyniuk. The aim of the website is to educate and entertain a new generation with lively stories on the hidden facets of the jewellery industry. It also hosts a regular live events, including The Jewellery Cut Showroom held during London Fashion Weeks. The next Showroom will be on February 18th and 19th, 2019. They were recently featured on the New York Times as one of the ‘must follow’ jewellery Instagram accounts.
About The Goldsmiths’ Company
The Worshipful Company of Goldsmiths, more commonly known as the Goldsmiths’ Company, is one of the Twelve Great Livery Companies of the City of London and received its first royal charter in 1327. The purpose of the Goldsmiths’ Company is to contribute to British national life by supporting its related charitable and educational activity.
About Mare Street Market
Mare Street Market, founded by Gizzi Erskine and Marc Francis-Baum, is a hub of shops, food and drink outlets all under one roof on Mare Street in East London. Current inhabitants include Rebel Rebel Flowers, Flying Horse Coffee, The Deli & Liquor Store, Pure White Lines interiors, Stranger Than Paradise record shop and Mare Street on Air podcast.