Push is thrilled to announce a new partnership with SACET; a brand that offers a completely unique concept when it comes to hand-crafted jewellery.
SACET collaborates with and mentors emerging as well as existing design talents within the jewellery industry to offer an inspiring range of timeless jewellery.
The brand sources the finest ethical materials, creating a positive effect on the skilled artisans and craftspeople they employ; ultimately, it’s about sharing the passion for the planet. The ‘makers’ for the debut launch are Andrea Tan, Ana de Costa, Mazarin & Cie and Ailsa Mackie who all each bring their independent creativity and inspiration to the collection.
Here’s what brand founder, Priyaj Jain, has to say about the launch.
What was the reason for launching SACET now?
SACET is a unique brand, once which took us 10 months to build as we wanted to be sure to convey the brand’s message correctly. By carefully selecting the ‘makers’, choosing the raw materials which would be ethically sourced, designing a friendly packaging which is elegant, building our supply chain from our skilled artisans directly to our consumer, and creating a workshop where our craftspeople can grow and share their passion for the planet and profit. Finally, we wanted to introduce a ‘Try at home’ option which is sure to revolutionise the consumer’s relationship with jewellery.
What are the five key words you would use to describe SACET?
Conscious, Intelligent, Brave, Naive, and Happy.
What are your long term plans for SACET?
We eventually wish to expand SACET into a lifestyle brand with other product categories. Most importantly, we want to continue with our work on building our strong message and lead by example by taking on social and environmental initiatives. For example, we want to build various workshops around the world to support the local communities and preserve their delicate crafts and passionate artisans. Finally, because SACET works with ‘makers’ we wish to set up a design lab to support designers, both emerging and established.
Best piece of advice you have received?
A quote from Elon Musk has stayed with me throughout the years: “When something is important enough, you do it even if the odds are not in your favour”.
Which celebrities do you believe encompass the SACET mantra?
Jessica Alba, Natalie Portman, Emma Watson, Miranda Kerr, Oprah Winfrey, Alicia Silverstone, Cameron Diaz, and Gwyneth Paltrow – for their strong beliefs and passions that parallel our brand.
Shop the stunning collections online at sacet.com