15 minutes with… Sam Burnett of Hare & Bone

#PushTALKS with the Hair Stylist and Creative Director behind the West End salon

As a creative agency, Push is on the case when comes to pioneering beauty brands, trends, treatments and collaborating with professionals redefining the industry.

This week we caught up with our very own Sam Burnett of Hare & Bone to get his take on pushing boundaries, staying creative, nurturing talent and find out whose hair he’s dying to get his hands on.

Here’s what you need to know from our 15 minute session with Sam…


How did you get into hairdressing? My mum was a hair stylist so I was inspired from a young age, even at three years old I was playing with hair.

I was at school during to 1990’s so had lots of practice giving my friends undercuts and dodgy bleach jobs. I left school at 16 and got an apprenticeship at the Royal Warranted Mayfair Denise McAdam salon.

As Hair Stylist and Creative Director of Hare & Bone, how do you push boundaries?
I constantly challenge myself and my team in lots of ways. I find heading up teams at LFW and working on editorials pushes me to come up new creative ideas and keep my standards high.

We produce our own annual photographic campaigns where we predict next season trends. The team also enter various industry business and creative awards to push our standard within client care and salon services, we are constantly looking for ways to improve our customer experience.

The vibe at the salon is?
A  mix of stripped back industrial and minimalist British heritage. This creates an environment where clients can relax and Stylists can feel creative. The vibe is fun, friendly and laid-back whilst maintaining high professional standards. Our clients are our guests and we like them to feel at home.

Most creative project/ collaboration/ appointment to date?
Working within both the fashion and music industry means that I often have the opportunity to create exciting and experimental hair styles.

A recent one that sticks out in my mind would be collaborating with Sophia Webster for the Autumn/Winter 16 presentation during London Fashion Week. We created a mystical corpse bride world drawing inspiration from Tim Burton’s Beetlejuice.

Biggest career challenge?
By far my biggest career challenge has been setting up Hare & Bone in the heart of London’s West End.

I had to find a location that worked within our budget, design the space, project manage the fit out, deal with landlords, create a pay structure and have a sound business model.

Then there was designing the look and feel of the branding – including our logo brand guidelines – whilst ensuring this was consistent across all platforms including the design and build of the website, social media channels and marketing material.

Recruiting the right team was also hugely important, then training that team to our standards, designing training programs, and creating a structure to support career paths. I did all this and still maintained my other business working within music, fashion, commercial and ambassadorial roles.

Tell us something about yourself that no one/very few people know.
Growing up I was a skater – street and ramp – but I wasn’t very good. I got my first camera at 10 years old and have been a secret street and lifestyle photographer ever since. I have a passion for architecture, and I’m addicted to Nutella.

Who’s hair would you most like to get your hands on?
I would love to cut model Katherine Anne Moore’s hair and have always wanted to design hair pieces and wigs for Lady Gaga.

What’s the first thing you notice about someone’s hair? It is the shape and length that I notice first, closely followed by colour and condition. Actually, come to think of it I always notice the texture first as I love working with hair that has a natural movement.

In five years’ time you want Hare & Bone to…. ?
To be truly established in London with two or three salon locations. To be known and respected as one of the best salons in London that offers the highest standard’s in technical hairdressing and maintains its reputation for being friendly relaxed and creative whilst offering a bespoke client experience.

And, to be known as a quality employer who creates a work environment that nurtures and develops talent.

Who have you followed most recently on Instagram? BradleyandPablo, a creative talent that I worked with recently to shoot Charli XCX ‘s latest music video ‘Vroom Vroom’. Check them out on Instagram here.

What track makes you feel at the top of your professional game? I don’t have a single track, but my go to album at the moment is Jamie XX In Colour.

Find out more about the services at Hare & Bone via their website.

For more #PushTALKS, keep tabs on our social media platforms.

Push x

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