Five minutes with our #PushLFW Brunch Host, Sarah Mikaela of Framboise Fashion

Fashion Week Mania has exploded in London and it’s all go at the Push HQ. With HARE & BONE’S pre-LFW party, Zoeva at the Felder Felder show earlier today, and tickets for various fabulous shows we’re all over LFW.

After months of preparations, our seasonal LFW brunch is nearly upon us, we’re excited to meet exciting new faces as well as some familiar ones, and of course, we can’t wait for the fabulous food at The Hoxton Hotel.  This year, we have the stunning Sarah Mikaela of Framboise Fashion hosting, and we couldn’t think of anyone more fitting for the occasion.

Sarah Mikaela, Framboise Fashion

Why are you hosting Push’s international brunch to celebrate the forthcoming London Fashion Week?

Push came to me a little while back, and since I love the team and their brands there it seemed a natural collaboration.

What inspired you to become a blogger?

5 years back, there weren’t many bloggers around, and I had only just been introduced to the concept, so for me, it there was not much ambition but to have fun and share my love for fashion and photography. Fast forward to today, I’m just so excited to be connected with so many amazing followers through the blog, and it’s such a privilege for me to have a platform to communicate from.

Best London Fashion Week memory?

When you enter the space wearing something that’s in the taste of one of the editors and all of a sudden have an incredible amount of street-style photographers surrounding you. 5 minutes in the shoes of Alexa Chung!


You left Denmark for London, why the move to the big city?

Earlier on, I had moved from the country side with my family to Copenhagen, and that to me back then was a big move in to the big city. Going to London, now, this is big! One year prior to moving here, I fell completely in love with the diversity, dynamic and creative vibe London had. It’s completely unique and terribly addictive, and I made a goal in that moment to move there a year after, and here I am.

Where are your favourite places to shop?

I supplement designer pieces with high-street, which I get in Central London and most importantly style with vintage finds, which come from numerous thrift-store hunts and market-days.


Three items that are always in your handbag?

My camera, MAC lipstick in “Kinda Sexy” and my keys (hopefully).

Enjoy LFW!

Love, Push PR x


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