As many of us prepare for our summer holidays, today’s airports are not just a place to catch a plane. The airport shopping experience is now all about luxury as Bond Street really comes to Hillingdon!
It seems the idea of exclusivity in travel is now at the heart of airport shopping strategy. With customers living a jet set lifestyle, the airport is the perfect showcase for high end brands.
Take the new Queen’s Terminal at Heathrow already attracting a plethora of luxe brands from Mulberry, Harrods, Gucci, Bulgari, Burberry, Paul Smith, Boss, World Duty Free and Michael Kors.
In a recent interview with WWD, Kim Gray, head of retail strategy at London Heathrow Airport said “We’re not just putting shops into airports, we’re making [these stores] brand experiences… where brands can come and do the best in-store design, marketing and staffing because we have guaranteed footfall.”
So as you pack your suitcase, don’t forget to leave a little room for a few of life’s luxuries – bought at the airport with your jet set state of mind.
*additional information courtesy of fashiontimes.com