Fashion Revolution Day: A Movement For Change

On 24 April 2014, Eileen Fisher hosted an exclusive event for Fashion Revolution Day.

Who makes your clothes?

It’s a simple question, but one that we rarely thought about until recently. Following the Rana Plaza disaster in Bangladesh on 24 April 2013, in which 1133 people were killed and many more were injured, fair trade and eco pioneers Carry Somers and Orsola de Castro launched Fashion Revolution Day (FDR) – a global awareness movement to end the exploitation of workers by the fashion industry and to change the way we think when we buy our clothes. To do this and to mark one year since the tragedy, they asked people the world over to wear their clothes #InsideOut.

Push PR Creative Director Emma Hart photographed with Fashion Revolution Day co-founder Orsola de Castro
Push PR's Emma Hart photographed with Fashion Revolution Day co-founder Orsola de Castro.

Fashion Revolution Day founders Orsola de Castro (left) and Carry Somers (right) with Eileen Fisher’s Director of Social Consciousness Amy Hall
The speakers and the Eileen Fisher Fashion Revolution day event, including Orsola De Castro and Amy Hall.

Eileen Fisher’s PR and Social Media Leader Monica Rowe introduces the speakers
Eileen Fisher's PR and Social Media Leader speaks at the Fashion Revolution Day event at the brand's flagship Covent Garden store.

The day was incredibly successful, with a large number of industry leaders, celebrities and other key influencers, including high-profile journalists and bloggers, getting involved, and #InsideOut and #FashionRevolutionDay trending globally across social media platforms.

The highlight, however, was the evening event at the Eileen Fisher flagship store in Covent Garden, where Orsola, alongside FDR Advisory Committee Member Jocelyn Whipple and Eileen Fisher’s Director of Social Consciousness, Amy Hall gave a rallying panel discussion on the importance of thinking carefully when we buy our clothes and making eco and fair trade fashion mainstream.

Amy Hall, Eileen Fisher’s Director of Social Consciousness, Jocelyn Whipple and Orsola De Castro talk about eco fashion
Amy Hall, Eileen Fisher's director of social consciousness, Jocelyn Whipple and Orsola De Castro talk about eco fashion at Fashion Revolution Day event at Eileen Fisher's coven garden.

Guests attend the Fashion Revolution Day event at Eileen Fisher’s Covent Garden flagship store
Guests attend the Fashion Revolution Day event at Eileen Fisher's Covent Garden flagship store.

Push PR’s Brittany Garrett was photographed for British Vogue wearing an Eileen Fisher shirt #InsideOut
Push PR's Brittany Garrett photographed by Vogue for Fashion Revolution Day 2014.

Stylist and blogger Alix Waterhouse wins an Eileen Fisher organic cotton t-shirt
Stylist and blogger Alix Waterhouse wins an Eileen Fisher organic cotton t-shirt during the Fashion Revolution Day event in Covent Garden on 24 April.

Eileen Fisher, a long-time advocate of socially conscious manufacturing, was the perfect partner for the well-attended event, which also saw the screening of ‘Handprint’; the short yet powerful film commissioned by Livia Firth and directed by Mary Nighy.

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