Push PR‘s #PushWears joins together with Today I’m Wearing, created by the people behind The Daily Mail, Metro and YOU magazine, to share the team’s outfits through an e-commerce and editorial platform.
Push PR London introduced a number of different social media campaign features at the beginning of 2013 – the most popular of which is #PushWears. Every Tuesday, outfit shots of the team members are posted to Instagram, consequently to Twitter and then edited to appear on our Facebook, Pinterest, Tumblr and Google + channels. In addition to these social media platforms, Push PR London has now teamed up with Today I’m Wearing to upload all nine outfit looks onto this service.
Today I’m Wearing, the outfit sharing website, created by the people behind The Daily Mail, Metro and YOU magazine combines the popularity of fashion sharing with e-commerce capabilities and editorial content. TIW is partnered with leading shopping site, Shopstyle by POPsugar which enables users to shop for the items which are being worn through clicking on the clothing tags. Whilst the TIW team update the blog regularly with daily fashion news and trend reports.
Editor of Today I’m Wearing, Pandora Sykes commented on the new collaboration between Push and TIW: “I think #PushWears is awesome as they love fashion as much as Today I’m Wearing do! Plus it’s great for our users to see how people who work on the industry interpret the trends, in an affordable and creative way. Also we can learn about some new labels, like Push PR client Sinequanone.”
Since Today I’m Wearing’s launch in mid-November 2012, the total visits to the site are upwards of 180k, with over 10,000 registrants, 9,500 Looks posted and 8,000 iPhone apps downloaded.