Over the past few months, we’ve had a secret; a secret so exciting and juicy that we’ve been dreaming of the day when we could share our news with the whole world.  This week, that day finally came.

Want to know what we know?

For many years, Nelly.com has been a Scandinavian powerhouse. It is the number one online fashion retailer in the Nordic region, and currently receives more than 10 million hits internationally every month. In short, over the last decade Nelly.com has grown and developed beyond recognition into a mammoth success story.

And we’re excited to announce that we are representing Nelly.com in the UK!

Last week, we invited a few key bloggers and members of the fashion press to join us for a sneaky preview of just a small selection of what Nelly.com has to offer. Guests were treated to canapés and champagne as they browsed the various pieces on display, which ranged from pretty pastels and vibrant brights to functional sports luxe and pieces from their edgy ‘Nowhere’ collection. The gorgeous and glamorous Sandra of 5 Inch and Up was also on hand to talk about her long-standing relationship with Nelly.com, as well as to whet our appetites with news of her upcoming collaboration for the site – keep your eyes peeled for more on that soon!

This launch has been in the pipeline for a while, and we are so happy to finally be able to share Nelly.com with you all! Not only are we extremely happy to have them as a client, but we’re also genuinely excited by everything that they do. With over 800 external brands and 30 in-house labels, at Nelly.com ‘spoilt for choice’ is  beyond an understatement. Not only that, but around 300 pieces are added to the site each day to keep the offering fresh and your hunger for fashion relentless!

Over the next few weeks, Nelly.com is set to go from ‘Who?’ to ‘Who would shop anywhere else?’ in the UK, and we’re thrilled to be the ones bringing this incredible fashion  to your attention – and your computer!

Want to hear what the online world thinks of Nelly.com? Search #HelloNellyUK on Twitter to see it live and join in the conversation!